Difficulty raising investment due to the lack of product scalability

• Brief Description

  Created a SaaS product that generates mobile applications for an e-commerce store. OmniShop is aimed at aiding small to medium-sized businesses in competing against e-commerce giants by furnishing them with a mobile app. They focus on fostering a close relationship between brands and their customers through the mobile app platform they provide.

• Company Facts

  • Type: Small company

  • Funding: Pre-Seed/Angel

  • # of Employees: 1-10

  • Ownership: Private

  • Annual Revenue (not publicly shareable): Pre-revenue UPDATE: They sold 3 times their service at the time of writing (October) - they are post-revenue

• Business Problem

  Business Problem(s)

  • MVP product

  • Scaling

  • New offering

  What would happen if they didn’t solve these problems?

  • Difficult to raise capital due to scalability of the product

• Solution

  Enabled them to recognize how to organize, store, and utilize data for their products. Enabled them to design an automation process for mobile app generation, which provided scalability for their product.

  Results & Key Learnings

  • Closed a first set of clients

  • Built the functional product