Google Cloud ☁️ Unveils AI-Powered Toolset to Empower and Transform Commerce

Ahead of the NRF2024, Google Cloud debuted its new generative AI tech to fuel its users' growth.

So, what are they providing?

For starters, deployable chatbots, used to engage customers and tailor the shopping experience.

They enhanced search functionalities by utilizing Large Language Models (LLMs), offering search and browse capabilities comparable to Google's standard.

Searches can also be customized based on product catalogs or customer shopping patterns.

The cataloging process is simplified using computer vision to help create and analyze product images and descriptive text, automatically generating SEO-tuned content.

Notable highlights that particularly stood out to me included:

Integrating modernized customer service through AI with existing CRM systems facilitates AI agents to handle tasks like scheduling and order tracking and supporting human agents in customer interactions.

They are even pushing for brick-and-mortar stores, offering a combined hardware and software solution to deploy AI innovations and applications even in locations with low or no internet connectivity.

This scalable technology supports a range of functions, from in-store analytics to streamlining store operations.

As such potent tools become increasingly accessible, we are undoubtedly on the cusp of widespread AI adoption, and this is just the start of the year!